Key Takeaways:
- Entrepreneurs Antonio Lemma and Natalia Rusanova acquired a 95% stake in Desire Holding.
- Key initiatives include launching new projects dedicated to S.T. Dupont, GCDS, and Sergio Soldano.
- The group’s sales target is €30 million ($34 million) for 2026.
Desire Holding’s new corporate structure will accelerate the development of strategic brands.
WHO: Desire Holding is an international group specializing in brand development and active across the fragrance, beauty, personal care, lifestyle, and fashion sectors.
Desire Holding operates a 360° model spanning brand creation, product development, production, marketing, and distribution, with offices in the United States, Italy, and the Netherlands. Through its operating companies, including Desire Fragrances, the group manages a brand portfolio comprising S.T. Dupont, GCDS, Gianfranco Ferré, Pierre Cardin, Baby Phat, and Alfa Romeo, alongside its own brand, Sergio Soldano.
WHY: This marks the completion of a governance consolidation process that began more than a year ago. With ownership consolidated, Desire Holding will focus on accelerating new brand launches, expanding international distribution, strengthening existing partnerships, and pursuing new licensing opportunities.
IN THEIR OWN WORDS: “A new and important chapter is beginning in the history of Desire Holding,” said CEO Antonio Lemma. “Over the years, we have built solid expertise in brand creation and development, licensing, product development, and international distribution. Today, thanks to a fully aligned ownership structure, we can accelerate our growth trajectory, strengthen existing partnerships, and continue to develop brands capable of...
